What goes on at Charmin headquarters?? I think I’d like to be part of a meeting in which it is completely normal to say toilet paper over and over again. I just found out about these 20 free toilets Charmin has in Times Square until the end of the year (two are even handicap accessible). One blog applauds Charmin for “solving a genuine issue for the neighborhood and its millions of tourists (lack of access to clean, free toilets)…” Well, yeah, but come January 1st it’s back to waiting in line at Starbuck’s or McDonald’s. I’m not sure you can call that solving anything.
But it makes complete sense to me that this experimental marketing comes from the same people who produce provocative commercials like this one: