While taking in an episode of “Arrested Development” on hulu a couple days ago, an Edge Shave Gel commercial was shown during the first break. It distracted me so much that I’m not sure I even finished watching the episode. It features four girls in green bikinis stroking themselves and saying things like “moist lubricant.” Then they put on new green bikinis and preceed everything they say with words like big, giant, massive, colossal, enormous. It’s cool how Edge decided to get really blatant with the tried and true message, “If you buy our product these girls will bang you.”
No, actually, it’s not. It pissed me off, much like this Twix commercial. Edge is probably trying to make fun of the “sex sells” standard, but that doesn’t change the fact that these women are getting paid to stroke themselves and make references to sex and penis size, while saying absolutely nothing about shave gel.
“dclehr” shows exactly why this commercial sucks so much in a YouTube comment: “this commercial made me laugh for a good 5 minutes. The point was to make fun of girls trying to be sexy and sell a product. It served it’s purpose.” Notice how you can just end that sentence with “The point was to make fun of girls.”
I can take a joke, but not one that uses women as sex objects to sell their product. So, that said, take a look:
I guess I was wrong. Hot girls in bikinis doesn’t always equal a successful commercial. Really a pathetic effort… -crazygolfer333